If you think no one is really on Instagram, you’ll change your mind when we give you the numbers. There are 700 million monthly active users , and 300 million of them check their page daily. Yes, there are that many people on their phone, checking out photos, and you’re missing out on that bunch of customers if you are not instagramming that biz shiz.
Though there are countless businesses that have created their Instagram feed, not a lot of them know how to optimize their IG account to its full potential. There are many ways to attract customers on Instagram. With the following steps, you’ll supercharge your feed which should result in increased traffic, and potential profit growth. Let’s have a look!
#1 Make a cohesive Instagram feed
A cohesive Instagram feed is something that customers would love to scroll through. Improve your profile so you can constantly attract people. Just like when you invite people to come over to your house, you want to make sure that your home is clean before they arrive. It’s similar to creating a cohesive website. You de-clutter, add décor, and help your guests navigate to your feed.
The very first step when creating an Instagram account for your business, is making sure it looks beautiful. Besides, that is what this social media platform is for; to produce visually appealing photos, and feeds. So, do the best for your business.
Here’s 6 ways to create a cohesive Instagram feed:
- Choose the right color + background
- Edit photos
- Enhance image content
- Create a distinct voice
- Think of your Audience
- Create a Schedule
#2 Optimize your hashtags
Using the right hashtags is the best way to get discovered on Instagram, and entice new customers. It isn’t advisable for businesses to hunt down prospects on Instagram, otherwise you’ll end up looking like a spammer – and no one wants to get spammed. Therefore, increase your chances of getting noticed is by using hashtags. For businesses, it’s not enough to use ‘popular hashtags’, since your aim is to sell, and not to hoard likes. First, you need to create 30 best hashtags for your business, which must be related to your product or services, and then group them into 3:
- Descriptors/Components of Image
- Customer Centric (the most important!)
- Community/Business Related
#3 Craft an engaging caption
Captions are powerful. With your engaging captions, people can interact with your site. It can initiate comments which Instagram considers one of their algorithm factors for the exposure of your post. The more comments, the better. It gives your feed a higher probability of getting discovered. To write an engaging caption, make sure to include these two most important elements:
- Give readers something to respond to
- Provide a call to action
#4 How to fix common mistakes
We are all prone to mistakes, and when building your Instagram feed, you can make a handful of errors. However, don’t need to waste time regretting your mistakes, when you can do something to fix it. Below are some of the most common flubs so you can avoid them in the future:
- Using hashtags that only highlight your shop, not your target customer
- Seldom posting or taking long (unannounced) breaks
- Posting poor product photos
- Using text heavy sale or promotional graphics
- Not using your brand hashtag to engage with customers
- Launching your page without “inventory”
- Not including link in profile
- Using your homepage as your main link
- Failing to respond to comments
- Posting only promotional product shots
- Posting repeating images
- Not optimizing the geo-tagging
- Setting your account to private
#5 Best cheap backdrop ideas
Backdrops will make your photos stand out and look professional. Good news, you don’t need to spend too much to create one. You can even have stunning backdrops for as low as $10! Here are a few ideas:
- Poster board
- Colored + Printed paper
- Art canvas
- Contact paper
- Rugs and blankets
- Tabletop surface
#6 Schedule your posts
It’s no surprise why you need to schedule your Instagram posts. If your goal is to acquire as much exposure as you can, you need to publish photos during the time that viewers are the most active. You must also choose the time when you can engage with your customers. Now it’s easier to schedule your posts without manually waiting for each tick of the clock. Use free scheduling tools, and you will never miss an opportunity for a sale again!
#7 Instagram stories for business
Optimizing Instagram stories is the new trend for business exposure. The platform has even allowed sponsored stories where viewers can go directly to links after seeing an Instagram story. According to one report, customers are 64% more likely to buy a product online after watching a video. Furthermore, 90% of users say product videos are helpful in the decision process. You just need to be consistent and wise when choosing your content for your IG stories so you can successfully attract viewers.
#8 Beating the Instagram algorithm
Keep this in mind, Instagram algorithm is a friend rather than a foe. It will help your feed get discovered by new customers ONLY IF you’re doing it right. The algorithm’s only goal is to serve the content that viewers want. Instagram knows your account has good content if regular interactions happen on your posts. So, to work with the IG algorithm and let it benefit you, the key is to produce interesting, high-quality posts.
#9 Focus on Likes, Shares, and Comments
Aside from the number of followers, the amount of your Instagram likes, shares and comments also matter. We have already mentioned why comments are important, while the significance of getting likes is a no-brainer. On the other hand, though Instagram doesn’t naturally have a “share” feature, it also counts to your brand exposure. People who re-gram your posts expands your reach, while tagging others to your posts is also a way to ‘share’. Make sure you optimize these numbers, and you will be successful in no time.
#10 Planning your Instagram account launch
One of the biggest mistakes of businesses is their sloppy Instagram account launch. Not a lot of entrepreneurs know why it’s important to plan and prepare for the IG kickoff. If you’re using the platform for business, you will thank yourself for planning in advance. However, planning and preparing doesn’t mean you need to lose your Instagram authenticity. Your preparation just allows you to feel assured that you have covered all that you need before you launch your account. Spend at least 90 days for ticking off the boxes in your list. Below are the most important factors you need to work on before your launch:
- Line up promotions
- Date your events
- Photo planning
- Build partnerships