Today is the best time to build a startup. That’s because you can start with just a minimal investment. All you need is a website and everything else to do with it. And then you can start marketing your website online and before you know it, you already have quite a profitable investment. The only problem is that not a lot of people know how to market a product online. With that, we decided to give you some SEO tips that will prove to be useful in your journey in creating a startup business.
Work on Your Domain Authority
The first time your website goes live, your domain authority starts at zero. That isn’t unfair. That’s the case for all websites. When you start, you are going to start at zero.
You might be wondering how on earth you are going to start improving your domain authority. The answer is pretty simple. All you need to do is blog consistently. In a few months, you will see your domain authority grow. Also, if you want to speed up the growth of your domain authority, we highly recommend that you practice link building instead.
How does link building work? When you create a blog post, make sure that you are linking to your other blogs. This is called an internal link. But that’s not all. You also have to link to other external websites that have high domain authority. You also need to make sure that the website is somehow related to your niche.
What’s so important about your domain authority anyway?
Well, the thing is if you want to start making sales, then you have got to find a way to make it to the first page of Google SERP. If you can’t achieve that, there is no way for people to find out that your company even exists.
While there are a lot of factors that could connect your website to your organic rank, your domain authority plays a crucial role. The higher your domain authority, the bigger your chances of landing on the first page.
Don’t Neglect Social Media Marketing
Launching your website is, indeed, a milestone for every business. But you should not stop there. We mentioned that it is important for you to create content daily. And what we recommend for you to do is to market your content through social media.
You could create a Facebook page and start attracting fans and potential customers on that platform.
But this is not as easy as it sounds. First of all, you need to craft really good content. This will aid you as you go forth in social media marketing.
The truth is that social media marketing has nothing to do with SEO but what makes it an important part of marketing is brand awareness.
If your company is on social media, you will have a better chance of making your brand known to your target audience.
When you just market online and not utilizing social media, you are doing everything on your own. You don’t even know if people are engaged with your content. But when you utilize social media, you will give people a chance to interact with your content. People will like and share your content. When that happens, the algorithm will show your content to more and more people.
It might not bring you a lot of results as far as SEO is concerned but it will put your brand in front of people who can potentially become customers.
Brand awareness will be a little bit effortless because other people will do the task of sharing your content instead of having to do manual work just to get in front of people.
Optimize Your Content For SEO
We just told you that publishing content daily will help you boost your SEO and domain authority.
But that’s not the entire story.
Before this tactic can take effect, you have to follow certain steps. The first one is to conduct keyword research.
Keyword research is a method for you to find out which keywords have the most search volume. But that’s not all. The keyword that you select also needs to have very little competition. If you use keywords that have high competition, you will find it difficult to rank on Google.
The best approach would be to use keywords with high search volume and low competition. What you need to do next is to sprinkle this keyword throughout your content.
Aside from that, the content should also have at least 5 images. Take note that the number of images should depend on the length of the content
Don’t forget to put ALT tags in the images. The blog should have a meta description. It would be best to download and install a plugin if you are using a WordPress site. The plugin that we recommend for you to use is YOAST SEO.
Once you already have strong and consistent content marketing, we recommend that you take your link building one step further through running guest posts.
What this simply means is that you will be looking for other websites that are related to your niche. Make sure that the website has at least 40 domain authority. Once you have ticked the mark, you can send a request to the website through email or contact form and then inform them of your desire to run a guest post.
You will probably be asked to send some suggested topics and if they agree, you will be permitted to write an article and have a link inserted in the body. This is your chance to use your website’s link in the article. When that happens, this guest post thing is like your website is being referenced. With that, you will look like someone in authority in your field. Due to the high domain authority of the website, your domain authority will grow as well as your organic rank. The health of your site as a whole will be enhanced in the process.