You’ve probably seen tons of personal coaching brands sprouting in every corner of social media sites. There’s a good reason why there are now plenty of aspiring coaches who want to build their own empire, and that’s because most of them deliver results. Coaching brand is a venture built in mutual relationship, where the coach gives what he has (knowledge) and the client takes it (lessons) to help him become better on something that he wants to improve. Both sides benefit from one another. However, for this kind of relationship to pursue, the client must like and trust his coach on a personal level first. Half of the battle when building a coaching brand will revolve there.
How to do it, you ask? According to Quicksprout, one of the most efficient keys in building personal coaching brand is to be your true, authentic self. Pretending to be someone you’re not can be easily seen by clients, which could turn them off.
Thus, to make your clients feel as if they like, trust and know you, here’s what you can do as a coach:
Build a personal connection
Show your human side because coaching must be more of a personal connection than a business meeting. You may want to share some personal highlights of your life on your first session. Share something about your family, and hobbies. This way, rapport is accelerated as well as strong chemistry. As a coach, you should also be a role model who can connect with the clients through storytelling.
Share a real story
You can invite more clients by telling an authentic story, which people can connect and relate to. Those vulnerable stories allow the clients to see their self in you and through your experiences. Remember that your online presence is just the representation of the human you are. You must be able to bring your connection further by offering and communicating your humanity. It will allow you to develop a relationship of trust with your client.
Be an expert without a mask
One of the top branding tips on coaching is to have the ability to let your clients know that you were once them. Being able to wear your client’s shoe will let your clients know who you are, and eventually, them liking and trusting you. However, still you should be able to position yourself as an expert without a mask. Let your clients know that you’re a true person by sharing your story, and standing on it. Your story will let your clients know where you came from, and what you have through. This way you can become instantly relatable.
Be transparent about what you can’t do
Let your clients know about what you love and where you excel the most, but you must also be clear on what you can’t help them with because that isn’t your passion and expertise. That’s when branding becomes easier – when the only the things that really matter remain. Your clients will be able to trust you more when you start discussing about your key areas, rather than trying to cover everything. Focusing on what you do best will allow you to take the challenges with full passion and dedication.
Allow yourself to be vulnerable, and listen
Some of the chief elements of effective coaching are to demonstrate vulnerability, and active listening. These key points will allow trust to naturally build. Active listening, especially, is a critical aspect of coaching that lets you ensure that your feedback is relevant and helpful. Both elements will help your clients become more open, which will lead you to your breakthrough moments.
Consistency is an important aspect in building a personal coaching brand that will help you gather more clients. You have to consistently publish content and accomplishments because prospective clients tend to observe the coaches first before they jump into what they’re offering. Through content, people will get to know you better. Also, constant communication through social media posts, newsletters, etc., helps build credibility. It’s where you can showcase your thought leadership, and offer valuable information on a daily basis.
Make your branding about your client
Focus on your clients. The greatest mistake in branding is making the brand all about you. Make it about your client instead: their problems, and your solutions. Offer the answers to your client’s problems, instead of talking about yourself. It can be an effective way to let other people know what coaching is all about – through experience.
Start inspiring conversations
Communicating is an old yet effective way to build rapport. Reach out to them and ask questions like, “Do you want some support with that?” The key to good communication is being genuinely inquisitive about others. Posting conversational content is also another way to talk to the audience. Besides, branding isn’t all about a logo or a tagline. It’s about being a true person who can initiate inspiring conversations.
Make a strategy for better visibility
Expand your brand by creating a visibility strategy that includes social media posts, Facebook Live videos, YouTube channel, speaking and other media (radio, TV, podcasts, etc.). This strategy will not only help you expand your reach, but will also help you generate more revenue. Through it, you can acquire your ideal clients, and let them know about what you can do to help them succeed.
Offer high-value content
To attract clients, offer content that has value, and is highly relevant. This kind of content will also help you retain your audience, and lead to profitable customer action. Post articles, blogs, or write case studies that will help your clients solve their concerns. Provide a truly relevant and useful content, rather than pitch your services, and you will see the results in no time.
Give free samples
Instead of explaining what coaches do, offer free samples to clients, especially those who don’t have a coaching experience yet. You can do it by inviting a prospective client for a talk, where you provide free coaching for at least 30 minutes. At the end of the session, you can answer your client’s questions, and then discuss whether both of you want to take it to the next level or not.
Build the best team
Remember the first-ever #squadgoals consisting Frank Sinatra, Dean Martin, and Sammy Davis Jr., who were also known as the Rat Pack? When building a personal coaching brand, you, too, must build your dream team. Then, if possible, associate your brand with the biggest names in the field like the ICF, Forbes, Harvard, and Georgetown. As a recent Forbes article stated, “having positive brand perception is key to being remarkable to the space.”
There will always be people who are skeptical about what you offer. We can’t blame them. It can be hard to trust a person who’s a total stranger. No matter how authentic and valuable you try to be, other people may not believe you simply because of your biased position. What you can do is to gather testimonials, which will save you from potential client’s skepticism. This social proof is where trust and credibility will be built. Let your client’s story of success sell what you offer.
Have a look at this video for more insight on business and personal brand coaching :