Technology is changing fast. Publishing news used to be a demanding process, which include gathering researches and building a printing press. However, Google is about to change how news publishing and story sharing work using their new app.
Bulletin, a new app from Google would allow everyone to publish local news, stories and events. The announcement came from Slate, which was later confirmed by the search engine leader. According to the company, the Bulletin was established to serve as a tool for people to communicate information about local interests like bookstore readings, high school events, or news like street closures.
Slate discovered the site where people can create and share Bulletin posts. Although, the site is already up and running, improvements are still yet to be done, and the site’s still in “early access mode.” The website is being piloted in Nashville and in Oakland, California.
According to Google, Bulletin is a lightweight app where users can capture photos, and videos straight from their smartphones when sharing stories happening in town. Using this app, people can directly publish their stories without the need to build their own blog sites.
“If you are comfortable taking photos or sending messages, you can create a Bulletin story!” Google Bulletin reads.
During the launch event in Nashville, Google’s spokesperson said that the company wants to work with local news organizations to help them find stories and news that will be published on Bulletin, while giving credit to authors.
Creating the Bulletin may cause the world’s leading search engine to compete with other services where people are already publishing their stories. For instance, if people witnessed an accident, a fight, or a police chase, they tend to live stream or tweet about it. In other circumstances, if they want to promote a local event such as a book signing, people will likely go to the business’ Facebook page where the followers or fans of the page can discover the posts.
This attempt can be a tough road for Google if they are aiming to compete with local news resources like small-town prints or online publishers. These organizations typically find it difficult to monetize hyper-local news. Those who have found a way, though, would not likely invest their time and energy elsewhere.
The establishment of Bulletin appears to be Google’s venture to get into the social space in the form of “news and information.” Let’s see what happens next for the tech giant. Can they pierce through the packed world of online publishing, or will it be a failure? What do you think?
Enjoy this video that talk a little more about the new app :