The release of iPhone 8 and X (ten) made waves around the world. Together with new and stupefying phone features, Apple also unveiled the new iOS 11 updates and app store.
The unveiling of Apple’s new products was swift, and some people may have overlooked the sleek changes in the new OS. A few of iOS 11’s most notable tweaks are its design, and the newly added features for app searching and discovery. The overall experience of buying and downloading apps has changed in the new OS.
With the new iOS 11, it’s now easier to look for apps. Some of the fresh OS features are the app of the day, and more convenient in-app purchases. Entrepreneurs who use technology for their ventures would benefit on IOS 11’s tweaks. For businesses focusing on tech such as those who create their own apps, now they can also improve their app’s ranking through app store optimization (ASO).
Besides, ASO, which works similarly with search engine optimization, MobileDevHQ is also an app store tool for better app exposure. MobileDevHQ is an analytics app, which helps improve keywords use, track rankings, and monitoring of competitors.
Optimize your business with the help of these fresh apps and updates of the new iOS 11!
Improved Search Bar
With the newly improved iOS 11 app store search bar, customers can now easily find what they’re looking for. Optimizing the content of your product page will help you generate higher conversion rates.
New Title Limitations
Apple has decreased the keyword count from 50 to 30 characters. This update allows apps to get higher ranks by adding a relevant keyword to titles. According to TUNE, apps that contain the relative keyword in their title are ranked 10.3 percent higher than those who don’t. With the help of the tools like App Annie, you can polish your keywords by providing accurate traffic volumes and information.
New Subtitle Limitations
Subtitles are found under the app titles. Apple has limited subtitles to 30 characters, which is where you will describe your product. Thus, it’s crucial to create a 30-character description that is clear and persuasive. To do it correctly, avoid overly-used descriptions, and focus on the features that your target audience would love. If done right, subtitles will the key to your app’s increased visits and downloads.
One of the most stirring changes made by Apple in iOS 11 is found in the in-app purchases (IAPs). Unlike before, IAPs can only me made after the purchase. Now it’s possible to perform IAPs even before downloading an app. Apple also allowed to list up to 20 IAPs. However, apps need to be able to support the new SKPaymentTransactionObserver method in order to make IAPs available.
Apple has allowed promotional texts and limited it to 170 characters. To optimize this tool, promotional content must focus on feature announcements, and other news about the app, and dated events.
App descriptions can only be edited when a new version of the app is submitted. When creating app descriptions, you must include your app’s relevant and useful qualities for your target market. However, you can use promotional texts instead if the new version of your app is not yet available, but you desire to update the users regarding the latest news about your app.
Rates and reviews
Apple has integrated iTunes Connect with iOS 11 App Store for easy rating and reviewing. With the use of this new feature, app owners and developers can directly respond to reviews. Problems, issues, and feedback can be addressed faster using this feature, then the customer will be notified when a response is made. The customers can also edit their reviews after the concern has been addressed. However, only the latest reviews will be displayed.