Creating personal brands could be the most underrated way to boost the company’s growth. We’ve heard about personal brands, and it’s typically used for job-searchers. Now, more and more companies are utilizing personal brands to tick off goals.
Personal brands are built traits from a unique identity to acquire popularity. Those who have strong personal brands bear authority, influence and are more visible in the market. These are just a few of the benefits of establishing personal brands. When used in conjunction with corporate brands, the advantages can be spectacular, such the following:
Consumers believe more in the sincerity of the content made by a person, than by a corporation. This is why personal brands matter because they can gather trust easier. People believe in the importance of their campaigns, compared to content pushed by businesses attempting to generate income.
More Chances to Gain Followers
Through personal brands, your visibility in the market can be much clearer. You can create multiple personal brand accounts, which can get a thousand followers each. Meaning, if you create three accounts, your chance of getting noticed is three times better than a single corporate brand account.
Reaching out to Different Niches
Creating personal brands will help you target different niches. Whether it’s within your company’s market or a subordinate branch of it, a successfully targeted market is a good opportunity for growth.
Now that you know the importance of personal brands for your corporate brand’s success, here are the 7 easy ways to make your own:
Pick Your Top Players
Creating personal brands will need you to evaluate the right people for the position. The best candidates are usually those who have experience, and a good number of followers in their social media accounts. Usually, people behind personal brands are CEOs, account managers and founders. However, you can always pick anyone who can be an interest of your demographics. These people must as well have an extra time for building their personal brands.
Know How to Use Your Profiles
The next step is to build and optimize your personal brand’s social media accounts. The social media platforms to use will depend on your niche and business. Facebook, Twitter, and LinkedIn are the typically the most necessary.
Social media accounts of your personal brands must be built wisely and creatively that it will entice followers. Include professional headshots, and your content must reflect the voice and expertise of your personal brand. You may also need to occasionally link back promotional content to your corporate brand.
Content Promotion and Creation
If you want to take your personal brand’s content to the next level, you may create separate blog sites for each of your personal brand. If this is not an option for you, you may use the blogs of your corporate brand but using different author profiles.
It’s important to make high-quality and relevant content for each of your personal brand. Make sure the content feeds the need of the followers as well. Then, regularly promote your content across all your social media platforms, together with your ‘core’ corporate content.
Getting involved with individuals and groups can bring a substantial impact on your personal brand’s visibility. Besides promoting and creating content, to build a strong personal brand, you must join conversations too. This way, you can lure your potential followers to checking out your content. You can do this by joining groups on Linkedln, or by starting or engaging in public conversations on Twitter.
Be a Follower
Follow new people; this way you can get their direct attention. However, it’s not advisable to follow a total stranger. You may want to follow people that you had an interaction with, whether directly or indirectly. These people could be those who you engaged with in the same Twitter conversation, or someone who you left a comment in a group discussion. They will likely follow you back; over time you can gather more followers in return.
Interact With Your Followers
Engaging with your followers is important to keep them interested in you. Though, producing and promoting content can keep you visible, interacting with your followers will make them feel that your personal brand is genuine and sincere. You can also give them rewards for following you or sharing your content. You must as well make sure that you answer their questions and, respond well by commenting back.
Strengthening the link to your corporate brand
Strengthening the ties of your personal brand and corporate brand will be one of your main objectives. Promote your corporate brand using your personal brand accounts, and let your audience know of this allegiance. You may also plug your personal brand accounts using your corporate brand, and direct your followers to get to know your personal brands. For both brands, make sure to highlight the accounts for their expertise, content, goods and products.
Successful personal brands require attention to detail, time, and hard work. You have to be critical and careful when creating and handling personal brands. In the end, all the work done will definitely pay off. It is a long-term engagement; you can’t expect to acquire thousands of followers overnight; but when done right, the results can be rewarding. Just follow these tips and you’re on your way to achieving your goals!