Effective marketing strategies have a beneficial impact to the product’s success. We already know that –the challenging part is how to make the most of your marketing investment. When launching a product, it’s given that you’ll dish out some cash, and it is inevitable. But how much and how powerful your marketing strategy will be makes all the difference.
The ideal promotion technique must be engaging to your current customers, and attractive to potential clients. Better if it’s inexpensive, too. All these characteristics cannot be met easily. Promoting a new product comes with challenges, and you should prepare yourself to get through this rough road.
Just like Chron.com says, “Getting a new product out for customers to see and try out is the first step in selling that product successfully. Even the best product will do little good for the public if they do not know it exists.”
Your marketing methods will directly affect your sales. Meaning, for an effective strategy, you must put together different techniques to ensure you are targeting the right audience and with the right media.
If you are a CMO, a startup, or an aspiring entrepreneur, here are some ways to promote a product launch in the most inexpensive, yet rewarding ways:
5. Lure Customers By Promoting Giveaways Via Online-Sweepstakes.com
Everyone loves freebies, everyone gets enticed from receiving gifts. That is the same reason why giveaways have been an effective technique for promoting products, even within a short amount of time. Certain and high number of responses can be expected from this strategy, which Margarita Hakobyan, CEO of MoversCorp has as well pointed out, “While giveaways have their drawback of attracting people with little interest in your company besides the free goodies, the strategy itself is one with immense potential especially if you create your sweepstakes with clear objectives and requirements.”
A great example is with the use of sweepstakes. Countless people love the thrill of games and betting. Additionally, Online-Sweepstakes.com is a frequently visited place with lots of traffic. Thus, for your marketing strategy, you can gift people free entries for sharing the sweepstakes on social media sites. You can as well tell the audience to like your Facebook page, share your video, or subscribe to your page. You can choose whatever parameters in return to the bonus entries. However, you must keep your directions simple and clear. Maintain a level of communication with your sweepstakes participants for an efficient campaign.
Promote your giveaways regularly on your social media sites, blogs or websites. You can also make a free account on Online-Sweepstakes.com, where you can lure people to receive your irresistible free goodies.
4. Make Use of Crowdfunding Platforms
Crowdfunding platforms such as Kickstarter, Indiegogo or Tilt has grown huge since 2013. Why this industry has been able to mount more than $5.1 billion after just a couple of years isn’t surprising. Countless individuals and companies are practicing the funding strategy because it’s a win-win method. Utilizing such platforms is a great way to promote the product. Plus, generous supporters can lend their help, thus you can develop your product further. One important note when venturing on crowdfunding campaign: you must be able to learn the mindset of your potential supporters to be certain of your campaign success.
Forbes contributor Dr. Hughs said, “In the new world of crowdfunding, to succeed you need to first interview or survey customers extensively to ensure they believe in and understand crowdfunding.”
Many have flourished with their crowdfunding campaigns because they have delivered well, have promoted, and have explained clearly their product. These factors are crucial in the success of your crowdfunding campaign.
One way to have control of your campaign, is with the help of Tilt. Sarah Hamer used Tilt with her campaign for the Pink Energy Project. She said, she “chose Tilt to make sure my project met all of my goals and had the flexibility to run my project the way I wanted it to be run.”
3. Gather Attention Using Teaser Campaigns on Facebook
Facebook, one of the internet giants, has never-ending visitors. Use this opportunity to gather attention. You can create a teaser campaign, even before the actual conception of your product. A teaser campaign excites the audience by letting the world know that something is about to happen. Your product may change over time following the teaser launch, and it’s never a bad thing. If your product concept will not turn out like what you expected, by the time you finalize your product, you have already built relationships with other social channels. This will lead you to opportunities that will help you launch your product on a different level.
Consistency is also the key to engaging teaser campaigns. Be sure to regularly update your teaser campaign in interesting and creative ways. One way to do this is by releasing behind the scene videos.
2. Make Use of Cheap Ads Via Fiverr.com
Ads are effective if they are visually-appealing. Fiverr.com specializes in such advertisements, which you can get for as low as $5! You can save hundreds of dollars from creating your own ads, by ordering ready-made ads on Fiverr.com. They offer products and services globally, and you can choose between their wide list of varieties. From different online marketing, graphics and design, or combinations of both, everything you’re looking for can be found and with minimal cost. You can also read the buyer’s review, which can help you choose the right seller with the right price.
1. Let the Power of Influencers Make Your Product Be Heard
Influencers have built reputation, and have gathered loyal followers, fans and subscribers. In short the are powerful, and their voice is always heard. Find the influencers in your market, because surely there are. Ask them to promote, endorse or recommend your product, which will surely get responses. Penny Baldwin, CMO at McAfee has proven this, and he said “80% of the Internet’s impressions are driven by just 6% of its users.”
One article published on Forbes.com explained that getting influencers talk about your product is a trust-based campaign, they added “those chosen as brand influencers must have the ability to deliver meaningful content that drives brand sentiment within their community upwards.”
Asher Elran, enthusiast of such campaigns (SimilarWeb and BuzzSumo) also said, “I am able to utilize software tools to expedite my influence much like Rand Fishkin from Moz. You need to think of large Web Publishers as a bullhorn for your voice. They are the gateway for your efforts, to make great relationships with other influencers. You not only get to learn from them, but you can get additional exposure down the road if you take the time to make a real impact on their site. A kind of digital handshake if you will.”
Getting help from influencers is an effective strategy, but you can boost your campaign’s success by using services like ClearVoice.com or Klout.com. Such tools will help the influencers reach out to a bigger audience. Such services feature ratings, and online producer scores, which strengthens and validates the reliability of your product and its promoter. These are credible online communities that will help your product launch succeed.